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Is Your Follow Up Falling Through?

Posted by Laura Barber on

All Marketing Gurus tell us that we need to follow up in order to make sales happen.  Follow through to get that referral we are promised, follow through to remind the person we met at a social function who we are. With the many hats a small business owner wears that is the one area that many times our follow up falls through because simply we don't do it.  We leave it on the 'to do later' list and before we know it we've either misplaced the contact info or simply feel too much time has passed to reach out to our potential customer or potential sale.  A follow up can also be to a friend or family who was going through a rough spell and life got in our way and we now realize it's been a month since we reached out.

I'm guilty of this.  Lately have been making an effort to not have my follow ups falling through.  Even if it is two to three weeks later- even a month.  Guess what I've discovered?  People still respond to a friendly email or phone call.  I don't go into too much detail as to why it may be a long time for my reaching out but keep it short and simple and basically bring up the reason for my contacting them.  

In short the response has been positive and I feel good that I've accomplished a few more things on my 'to do' list.  I've been able to schedule meetings with my new contacts (potential partnerships in business), and potential sales to new clients by reminding them why they were needing my services.  

I imagine the follow through can be intimidating to those who don't like making phone calls but at the end of the day one must make them and push through the uncomfortable feeling.  Once the person at the other end responds in kind we are happy we managed to make the effort.

I'm leaving Florida

But only for a little bit!  At theend of the month I'll be attending theNational Gift Basket Convention and the Fancy Food Convention.  Can't wait to see what new ideas I'll obtain for fresh basket designs and what great new gourmet goodies I can add to the current inventory on hand.  I apologize if my absence [...]

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Religion and Gift Baskets

In my industry one needs to be familiar with various religious beliefs and customs.  Why? Well it helps when a client orders a basket for a specific event say a Sympathy Gift.  It's my job to recognize if a certain gift is not acceptable for a recipient within a religion he or she may practice. [...]

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St. Patty's Mini Pot Pies

A Pillsbury RecipeIngredients1  small green bell pepper1 1/2  cups roasted garlic marinara sauce or regular marinara sauce1  block (8 oz) mozzarella cheese, shredded1  package (3.5 oz) sliced pepperoni, chopped1  can (8 oz) Pillsbury™ refrigerated Crescent Dough Sheet1  egg, slightly beaten StepsShow Images1Heat oven to 375°F. Lightly spray 4 (8-oz) glass custard cups with cooking spray. Place [...]

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Sugar Free, Gluten Free Equals Flavor Free?

In the past 7 years the requests for sugar free and gluten free baskets has been rising.  As I had a father that had high blood pressure and diabetes, I'm aware of the dangers in consuming sugar and salty foods.  I grew up being exposed to what foods turn to sugar and how to season [...]

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Best By or Use By?

Ever wonder how these two differ or matter with the food your consuming?  Being that my business daily handles food items I know how important it is to pay attention to these two terms.Here are a few tips and info.  The 'Use By' date is about safety.  This means food should be consumed by this [...]

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Mimosa's Anyone?

I love going to a get together with friends during brunch and having a few Mimosa's. But did you know these fun drinks are great also for wedding and baby showers? Recently I made a gift basket for an individual who couldn't make it to a baby shower and placed 4 bottles of [...]

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